Privacy Policy
Insurance Overlays is a technology provided by Fiduciary Exchange LLC (FIDx), a firm offering solutions that connect the brokerage, insurance, and advisory ecosystems. FIDx does not provide any advice or make any recommendations with respect to any insurance or other financial products and does not solicit, offer or sell any insurance or other financial products. Additional information is available upon request. ©2025 Fiduciary Exchange LLC. All rights reserved.
Insurance Overlays are made possible by FIDx’s game-changing technology.
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Want Insurance Overlays at your broker dealer or on your platform?
Fill out the form to get in touch with us to see how we can bring Insurance Overlays to your firm.
Frequently Asked Questions
How do Insurance Overlays work?
Why haven’t I heard of this type of overlay before?
I’ve never heard of insurance you can opt in or out of at any time. How is it possible with Insurance Overlays?
The underlying structure of Insurance Overlays is what’s known as a contingent deferred annuity, or CDA. A CDA is a contract that is designed to provide protection and income when certain parameters — such as a need for income — are met.
While the cost of Insurance Overlays depends on the managed account and the type of overlay you’re using, they typically range from 80-130 basis points.
While there have been attempts in the past to launch similar product structures, it’s only through FIDx’s game-changing, innovative technology that they can now be seamlessly integrated into your business.
Carriers are always being added to the marketplace. Currently, Prudential offers products in the Insurance Overlay marketplace. Additional carriers will be adding their own offerings in the near future.
Installations of Insurance Overlays happen on a firm-by-firm basis. If you're interested in learning more, please reach out to the FIDx team for more information.
With Insurance Overlays, you and your client have the freedom to make adjustments as their needs change over time. When clients need additional income protection, you can easily add an Insurance Overlay to their managed account. If they decide they no longer need it, they can opt out at any time without penalties or consequences.
Do I have access to Insurance Overlays?
Which carriers offer Insurance Overlays?
How much do Insurance Overlays cost?
David Blanchett, PhD, CFA, CFP®
Solving the Decumulation Dilemma
April 2024
Read Our Insights
See the impact of an Insurance Overlay.
Insurance Overlays
4% Withdrawal Strategy
It's easy as 1, 2, 3.
Select a new or existing managed account through your existing wealth management system.
1
Select an overlay to add protection* or income to the managed account.
2
Follow an all-digital workflow to quickly and seamlessly complete the transaction.
3
Insurance Overlays are backed by insurance carriers who have built their foundations doing what they do best — managing risk and helping retirees worry less about market challenges.
Create Confidence
Insurance Overlays work differently than traditional insurance and income solutions. They’re easier. A client’s money stays with you — and you can choose to stop or start the benefit at any time.
Stay in Control
Sell and service managed accounts like you do today, then choose to add income or protection* in just a matter of minutes. The process is like adding travel insurance for your client’s portfolio (except this trip lasts much, much longer).
Save Time
You’re probably familiar with tax and ESG overlays. But what if you had overlays that could help you add protection or income to managed accounts with just a few simple clicks?
Add protection* or income to managed accounts with just a few simple clicks — so you can spend less time managing retirement risks and more time growing your business and serving clients.
A
to overlay.
Income
$120K
$0K
Age
65
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© Copyright 2024
A whole new way
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Change Strategy
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Fixed Percentage
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Insurance Overlay
Age: 0 / $0
Age: 65 / $20,000
Age: 65 / $13,250
Age: 66 / $21,940
Age: 66 / $20,600
Age: 66 / $14,994
Age:60 / $24,203
Age: 67 / $21,218
Age: 67 / $17,073
Age: 68 / $24,983
Age: 68 / $21,855
Age: 68 / $18,200
Age: 69 / $33,876
Age: 69 / $22,510
Age: 69 / $25,500
Age: 70 / $31,339
Age: 70 / $23,185
Age: 70 / $24,391
Age: 71 / $30,244
Age: 71 / $23,881
Age: 71 / $24,351
Age: 72 / $30,427
Age: 72 / $24,597
Age: 72 / $25,360
Age: 73 / $35,270
Age: 73 / $25,335
Age: 73 / $30,448
Age: 74 / $33,913
Age: 74 / $26,095
Age: 74 / $30,343
Age: 75 / $32,375
Age: 75 / $26,878
Age: 75 / $30,040
Age: 76 / $30,726
Age: 76 / $27,685
Age: 76 / $29,585
Age: 77 / $34,057
Age: 77 / $28,515
Age: 77 / $34,049
Age: 78 / $34,198
Age: 78 / $29,371
Age: 78 / $35,525
Age: 79 / $36,655
Age: 79 / $30,252
Age: 79 / $39,587
Age: 80 / $32,452
Age: 80 / $31,159
Age: 80 / $36,462
Age: 81 / $32,066
Age: 81 / $32,094
Age: 81 / $37,506
Age: 82 / $30,969
Age: 82 / $33,057
Age: 82 / $37,733
Age: 83 / $30,819
Age: 83 / $34,049
Age: 83 / $39,140
Age: 84 / $38,087
Age: 84 / $35,070
Age: 84 / $50,452
Age: 85 / $36,935
Age: 85 / $36,122
Age: 85 / $51,065
Age: 86 / $38,304
Age: 86 / $37,206
Age: 86 / $55,305
Age: 87 / $39,187
Age: 87 / $38,322
Age: 87 / $59,127
Age: 88 / $43,212
Age: 88 / $39,472
Age: 88 / $38,542
Age: 89 / $40,698
Age: 89 / $40,656
Age: 89 / $67,189
Age: 90 / $31,963
Age: 90 / $41,876
Age: 90 / $55,246
Age: 91 / $33,785
Age: 91 / $43,132
Age: 91 / $61,177
Age: 92 / $39,248
Age: 92 / $44,426
Age: 92 / $74,501
Age: 93 / $38,769
Age: 93 / $45,759
Age: 93 / $77,189
Age: 94 / $31,152
Age: 94 / $47,131
Age: 94 / $65,096
The underlying structure of Insurance Overlays is what’s known as a contingent deferred annuity, or CDA. A CDA is a contract that is designed to provide protection and income when certain parameters—such as a need for income—are met.
Age: 67 / $24,203
Insurance Overlays is a technology provided by Fiduciary Exchange LLC (FIDx), a firm offering solutions that connect the brokerage, insurance, and advisory ecosystems. FIDx does not provide any advice or make any recommendations with respect to any insurance or other financial products and does not solicit, offer or sell any insurance or other financial products. Additional information is available upon request. ©2024 Fiduciary Exchange LLC. All rights reserved.
With Insurance Overlays, you and your client have the freedom to make adjustments as their needs change over time. When clients need additional income protection*, you can easily add an Insurance Overlay to their managed account. If they decide they no longer need it, they can opt out at any time without penalties or consequences.
You’re probably familiar with tax and ESG overlays. But what if you had overlays that could help you add protection* or income to managed accounts with just a few simple clicks?
In the News
* Note: Not all products offer the same level of protection or features.
Investment News
Nov 24, 2024
Here's why Insurance Overlays are the next big thing
Prudential.com
Jan 14, 2025
Prudential, Dimensional Fund Advisors and FIDx collaborate to help reinvent retirement income in wealth management
New Prudential, Dimensional Funds partnership brings retirement income to managed accounts
Think Advisor
Prudential Joins Effort to Sell New Way to Tap Retirement Assets
Stock Titan
Prudential, Dimensional Fund Advisors and FIDx Collaborate to Help Reinvent Retirement Income in Wealth Management
Plan Advisor
Aug 21, 2024
Plan Sponsor
Jan 15, 2025
Prudential Announces Product Partnership With Dimensional Fund Advisers, FIDx
Life Annuity Specialist
Jan 22, 2025
Prudential’s Managed Account Annuities Could Be Game-Changer for Advisors
Financial Planning
Feb 19, 2025
Could an 'insurance overlay' help managed accounts in retirement?
Fiduciary Exchange LLC (FIDx) is a technology firm offering solutions that connect the brokerage, insurance and advisory ecosystems. FIDx does not provide any advice or make any recommendations with respect to any insurance or other financial products and does not solicit, offer or sell any insurance or other financial products. ©2024 Fiduciary Exchange LLC. All rights reserved.
Return
Jul 9, 2025
Improving The Annuity Sales Experience
Visit ixnow.io
Learn more about Insurance Exchange
Get in touch to bring the future of annuities to your firm.
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With more clients reaching retirement age, your advisors are always looking for ways to deliver protected income and financial security. But burdensome, outdated processes and lack of connectivity between annuities and client portfolios was frustrating advisors and holding them back. Plus, they should be able to have the ability to use data to identify potential opportunities within their client base.
Imagine the future of your firm’s advisors with Insurance Exchange.
The C-Suite
Advisors
Compliance Department
The Product Team
Operations Department
Learn more at ixnow.io
Get in Touch
With Insurance Exchange, your advisors:
Increase Client Satisfaction
Strengthen Their Book of Business
Improve Client Outcomes
Back to Home Office
Now, let's meet your future firm’s compliance department.
Learn about the differences before and after working with Insurance Exchange
Click for After
Limited tracking and monitoring of clients across the full annuity lifespan
Before
Click for Before
Full tracking of client activity across the complete annuity lifecycle for their book of business, including financial activity and reporting
After
Unarmed with accurate reporting due to lack of on-demand data
Real-time data on important contract information like beneficiaries, fees paid, account activity, surrender dates and cost basis
Limited training or tools to help with researching product
Easy access to product training and research tools to successfully identify the appropriate product for clients
Multiple touches required throughout the process
Remove multiple touchpoints with carrier wholesalers, third-party technology systems and even call centers
Burdensome, time-consuming processes for transitioning clients from an existing annuity to a different solution
Simplified solution with built-in compliance rules to help clients seamlessly transition to a new product that meets their current objectives
With Insurance Exchange, your advisors will be able to move faster, act smarter and help clients see the value in annuities.
Share this experience with your team.
From enforcing suitability requirements to providing oversight of advisor recommendations, compliance teams are often bogged down by the challenges and complexities associated with annuities.
Imagine the future of your firm’s compliance department with Insurance Exchange.
With Insurance Exchange, your compliance department:
Strengthens Regulatory Oversight
Gains Richer Insights
Optimizes Record-Keeping
Increases Operational Efficiency
Strengthen Regulatory Oversight
Now, let's meet your future firm’s product management team.
Inefficient and overly complex suitability process for accessing advisor recommendations.
Gain Richer Insights
Increase Operational Efficiency
Optimize Record-Keeping
Opportunity to simplify the suitability review process and improve the data captured prior to manual responses by advisors
Lack of insight into what leads to a client recommendation from an advisor
Remove multiple touchpoints with carrier wholesalers, third-party technology systems and even call centers when making product recommendations and a digital paper trail that's always available
Inability to bifurcate between multiple review queues depending on case complexity.
Reflexive suitability review queue that can direct applications to unique teams depending on the type of application that's being presented (i.e. Cash Trade vs. 1035)
Unorganized delivery, deployment and tracking of training related to annuity products
Product training and real-time licensing appointment checks happen within the platform, limiting the need for the firm to individually manage the materials needed from each carrier
With Insurance Exchange, your compliance department can gain greater efficiencies, minimize headaches, and strengthen their overall compliance framework.
Annuities are increasingly in demand, but often product management teams are overwhelmed with maintaining your firm’s existing annuity offering while also monitoring, analyzing and onboarding new products.
Imagine the future of your product team with Insurance Exchange.
With Insurance Exchange, your product team:
Makes Smarter Decisions
Now, let's meet your future firm’s operations department.
Time and labor intensive process of monitoring existing roster of annuity products
Make Smarter Decisions
Ongoing management and due diligence all happens within a single platform with the ability to approve product changes and vet new products
Lack of integrated insight and analysis into existing annuity sales and usage among the firm’s advisors, as well as new products for evaluation
Can easily analyze key sales trends, advisor behavior and product usage to help shape future product offerings and optimize the shelf life of products available
Difficult to track advisor licensing, appointment and training on existing annuities or new product offerings
Easily track all advisor training statuses in one dashboard, and gain the ability to immediately check state specific licensing and appointment status so the home-office doesn't have to
With Insurance Exchange, your team can gain a new way to assess and evaluate annuities — enabling your firm to better manage your product offering and meet the needs of your clients.
With Insurance Exchange, your operations department can find new ways to improve accuracy and reduce processing times.
Imagine the future of your operations department with Insurance Exchange.
With Insurance Exchange, your operations department:
Improves Accuracy
Reduces Processing Times
Increases Efficiency
Improve Accuracy
Now, let’s visit the C-suite to see how they are shaping the future of your firm.
Lost time and productivity through NIGOs
Reduce Processing Times
Increase Efficiency
Able to reduce the NIGO rate to under 1% thanks to application pre-fills and real-time licensing and appointment checks
Slow, paperwork-heavy process to open a new annuity
Efficient, digital workflow for exchanges
Stuck managing multiple systems, AOE partners, product comparison tools and more
A platform that's fully connected to the annuity ecosystem and includes many of the tools firms and their advisors rely on like product comparisons, rates, and order-entry systems
Your firm’s operations department thrives on efficiency. But when it comes to annuities, processes are often highly manual, paper-intensive and leave room for errors and slow processing times.
Your firm prides itself on creating a world-class wealth management experience for clients. But when it comes to annuities, you may be leaving time and money on the table.
Imagine the future of your broker dealer with Insurance Exchange.
With Insurance Exchange, your broker dealer:
Improves Its Bottom Line
Increases Advisor Retention
Improves Operational Efficiency
Gains Valuable Insights
Improve Its Bottom Line
Increase Advisor Retention
Improve Operational Efficiency
Gain Valuable Insights
Increased compliance risk due to lack of digital documentation, manual processes and limited insight into client portfolios and recommendations
Access to a more comprehensive digital paper trail, a standardized annuity workflow and expanded insight into client portfolios and recommendations
Inefficient use of budget and resourcing to manage disconnected technology that supports the lifecycle of annuity.
Reduce cost and OPEX by consolidating annuity technology resourcing expenses to a single partner, Insurance Exchange
Limited ability to capitalize on opportunities due to lack of integrated analysis and data insight related to annuities
Targeted opportunities and optimized offerings through on-demand insights to aid product strategies, recommendations and monitoring
Hampered productivity and inefficient workflows from NIGOs, to illustration generation, to suitability requirements
Enhanced productivity with digitized workflows and insights that minimize errors, risk and headaches across the firm’s annuity operations
Lost revenue by advisors avoiding annuities due to burdensome and manual processes and paperwork
Increased revenue and client retention through advisors being more readily able to offer annuities as a solution in client portfolios
Now, let's meet your future firm’s sales team.
With Insurance Exchange, your firm can see growth increases in everything from employee and advisor satisfaction to organizational efficiency, to your bottom-line revenue.
